– Campaign –
My role: Art direction and photography
Mimi Holvast is an Australian clothing designer who makes each piece by hand with locally sourced, sustainable materials. After completing her debut womenswear collection, Holvast approached me to art direct and photograph a campaign that would serve as a cornerstone for her brand's visual identity.
The challenge: How do you assert a fashion brand's position as sustainable, fashion-forward, and contemporary?
The solution: We created a campaign set on the iconic cliffs at Royal National Park that presents a playful take on modern femininity. The striking natural landscape juxtaposed with the models’ lackadaisical poses and worn garments, highlight the wearability and functionality of Holvast’s designs.
– product design –
My role: UX / UI design, photography, and art direction
After observing a gap in the market for an easy way to hire creative talent, Curate set out to to streamline the hiring process for the creative industry. As the lead designer at Curate, I worked across branding, product design, and UX / UI design.
The challenge: How do you design and position a recruiting platform to meet the needs of a changing creative workforce?
The solution: In recognizing that the prevailing job application process is inefficient and ineffective for both creatives and companies, we designed a platform that flips the predominant hiring model by enabling companies to apply to hire creative talent instead of the other way around.
– How Search Works site –
My role: UI design and illustration
Google is constantly evaluating and making changes to Search in order to meet both the evolution of the web and people’s expectations. With the goal of educating and empowering users about Search and its evolution, Google approached R/GA to design a website that explains how Search works. Working with another designer at R/GA, I created the website design and illustrations for the site.
The challenge: How do you communicate the complex algorithms behind Google Search to an audience of every-day users and policy makers?
The solution: We designed a website that simplifies the complex algorithms behind Google Search through an easy to navigate layout design and illustrations that humanize Google’s UI.
– Branding –
My role: illustration and branding
In 2016, Chef Hamish Ingham and sommelier Rebecca Lines opened Banksii, a vermouth bar and bistro with a focus on botanicals. Working with the Frost*design team, I created the illustrations and color palette for the Banksii branding.
The challenge: How do you create a distinct brand identity that affirms Banksii’s position as a leading culinary destination?
The solution: Banksii's brand identity draws inspiration from the restaurant's rich Australian heritage and vibrant floral-infused culinary offerings. The contemporary and refined visual identity is anchored with with minimal abstract floral illustrations inspired by the Australian Banksia flower.
– Web design and branding –
My role: UI design, branding, and writing
Recognizing that the average play-centre fails parents and children with loud and over-stimulating destinations, NUBO set out to redefine the sector with a beautiful, innovative space for families. Frost* was approached to help design the space, brand identity, and website. I worked on the branding and UI design for this project.
The challenge: How do you design a brand that embodies learning, connection, and play?
The solution: The Nubo brand philosophy is built around the notion of exercising your imagination. The brand system is anchored by the name 'Nubo' which means cloud in Esperanto. For the logo, the letter B (upturned to resemble a cloud) is used as a canvas for playful and dynamic illustrations to take form.
– High Summer 2016 campaign –
My role: Art direction, design, and photography
With the launch of their Summer 2016 range, the Australian fashion label Vanishing Elephant sought to reinvigorate their brand with a more refined and fashion-forward aesthetic. I was approached to art direct and photograph the campaign and design the lookbook.
The challenge: How do you reposition a cult-classic daywear label to appeal to a more fashion-forward target demographic?
The solution: For this campaign, we paired naturalistic lighting with a lush flora-filled industrial space to create an aspirational studio context. The fold out look-book design communicates the collection's key pieces with subtle type indicating the price and name of garments, allowing the imagery and layout to take center stage.
– Magic Clouds campaign –
My role: art direction and photography
The Australian sleepwear label ALAS sought an artful and eye-catching campaign that would compliment their range of psychedelic textiles designed by artist Chrissie Abbot. I was approached by ALAS to art direct and photograph the campaign.
The challenge: How can you create a campaign that enables ALAS to stand apart from other sleepwear brands?
The solution: Drawing upon the intersection between dreaming, waking, exploring, and wandering we took to the lush woodland at Centennial Park to create a psychedelic dream-themed campaign composed of a range of double-exposure images and a video piece.
A selection of illustrations made with paper.
– Ideas for Australia cover design –
My role: cover design
The Conversation is a platform for commentary and debate on issues currently affecting the world. In 2016, the conversation approached Frost*design to create the cover for their book ‘Ideas for Australia'.
The challenge: How do you design a book cover for a collection of academic essays reflecting a diverse range of perspectives relating to the Australian election in 2016?
The solution: Working closely with Vince Frost as the creative lead, I designed a cover focusing on a typographical rendering of the number '10' taken from the number of core ideas discussed in the book.
– Test often campaign –
My role: design and copywriting
After launching a successful series of creative campaigns for the Aids Council of NSW since 2013, Frost* design was enlisted to design a campaign that encouraged at-risk regional LGBTQI populations to get tested for HIV. I worked across both design and copywriting for this project.
The challenge: How can you reach an at-risk rural audience and encourage frequent HIV testing?
The solution: Frost* developed a strategy anchored in a deep understanding of the audience, their attitudes, needs, frustrations and motivations. We built upon the previously established tone of voice for the campaign by utilizing humor as a device to deliver the crucial message to ‘test often’ for HIV.
– Big Talk Installation –
My role: branding, UX / UI design, installation design, and art direction
The state of affairs following the 2016 election has caused great discontent, fear, and uncertainty for many Americans and the global community. In light of this, the AIGA interactive committee set out to design an installation for the 2017 opening night of SF Design Week that would serve as a platform for political discourse and engagement. Working as part of the AIGA interactive committee, I lead the design and branding efforts for this project.
The challenge: How do you create an engaging and interactive politically charged installation that is inclusive and unifying rather than polarizing?
The solution: For Big Talk, we constructed a magnetic wall and invited Hub-goers to craft sentences using a combination of words sourced from Merriam-Webster’s most searched terms of #election2016 and of all time. During the evening, we utilized computer vision to capture the sentences people created and livestream them on the bigtalk.live site.