– Web design and branding –
My role: UI design, branding, and writing
Recognizing that the average play-centre fails parents and children with loud and over-stimulating destinations, NUBO set out to redefine the sector with a beautiful, innovative space for families. Frost* was approached to help design the space, brand identity, and website. I worked on the branding and UI design for this project.
The challenge: How do you design a brand that embodies learning, connection, and play?
The solution: The Nubo brand philosophy is built around the notion of exercising your imagination. The brand system is anchored by the name 'Nubo' which means cloud in Esperanto. For the logo, the letter B (upturned to resemble a cloud) is used as a canvas for playful and dynamic illustrations to take form.